I used to start my week with a list of interested prospects that I needed to call; now I found myself struggling to come up with a few names. Annuity sales leads were getting harder and harder to come by. There had to be an alternate method to coming up with leads that I could use and have more success.

I had never had a problem in locating annuity sales leads in the past. When I did find that I was running low on prospects I would always host a seminar or send out a mail campaign and that would instantly net me dozens of solid leads.

The last seminar that I hosted had a rather disappointing showing and I was concerned that I was losing out on business.

Initially, I thought about sending out another mass mailer, but I was worried that if I couldn’t close a sale pretty soon that I wouldn’t even be able to cover the cost of the mailer. Print shops were pretty expensive and then I would also have to pay for the rising cost of postage.

I decided to do some research and see if I could find some tips online that would lead me to new and innovative methods for coming up with annuity sales leads. I was directed to a site that offered a program on selling annuities. It claimed to use the latest marketing tools available in finding leads.

Maybe the program that I had been selling no longer appealed to today’s investor. While annuities used to only be popular with self-employed high wage earners, they were also becoming more popular with soon to be retirees looking for a secure investment option. I was open for new ideas so I decided to enroll in the program. I couldn’t be happier with the way that everything turned out.

Once I again I find myself sitting down at my desk on a Monday morning with a long list of prospects to call. The new selling system that I have been using has opened up many doors and shed light on a ton of new opportunities that I have been actively using to find new leads.

I had been completely ignoring specific demographics of people and instead focusing my attention on the same demographic for the past decade. Once I learned how to break into these new markets my phone started ringing off the hook.