Generating great annuity prospects drives every annuity salesperson’s business. Indeed, it’s the very soul of the business, vitally determining your level of success. The more prospects you find that lead to larger successful sales, the more your business will bank. Selling annuities when you know what you are doing can be very lucrative. The secret is the right sales pitch.

Most insurance and annuity agents will tell you that building annuity prospects is the most difficult part of the job. It doesn’t have to be. It’s just a matter of having the right strategy as well as the perfect pitch when you get your opportunity. Selling annuities and building prospects and leads is a teachable art.

One of the most important strategies for building prospects is holding seminars. You really should hold at least one a month. Seminars are very simple to do, yet can generate an incredible amount of leads if they are done right. Fill every seat. The more of an audience you can access, the greater the potential for sales. Also, empty seats suggest a lack of interest, so a poorly attended seminar may hurt your pitch in the long run.

The importance of mailers can’t be overstated, even in this digital age. You should try to send out at least 500 mailers every month. Compile lists of people who fit the profile for being likely annuity participants. The larger mailing list you have, the greater the pool you’ll be able to fish from.

Radios are a great marketing resource. Many specialize in “safe money issues,” including annuities. These stations are often looking for quality, informative material. You could compile a 30-minute program on the importance of annuities, educating people about their nature as well as the security they can provide. The more educational you can make the approach, the more people will listen and perhaps consider you as a annuity resource.

Of course, you can’t forget about the Internet, which provides you with the greatest audience potential, as it is not limited by region or demographic. The web is probably the easiest place to generate leads. Many people look their information for annuities up online. If you can make your website informative and present something of value, they can become part of your audience and potentially your selling pool.

Building annuities is simply a matter of making the most of your resources to make the perfect pitch. The larger you can build an audience for your marketing, the greater the potential for solid sales and leads.