Building annuity sales leads is the basis for a successful career selling annuities, but it’s also extremely hard work. They don’t just give the money away. You need to earn every commission with hard work and a friendly personality. This isn’t a business for fly-by-night salesman interested in a quick fix.

Annuities offer many appealing advantages for their customers, and selling them can indeed be very lucrative. However, if you don’t have a pool to fish from, you won’t even get your line in the water; much less have any qualified bites. Many agents can make some brutal mistakes trying to build annuity sales leads on their own. Sometimes, buying them from another company is an even riskier gamble, charging you high fees for leads that are little more than useless.

Who are your prospects? Study the demographics of your client base, even the old or dead annuity leads. An educated guess will do. Estimate the combined age and income of your potential sales, and you’ll come up with a target audience. This allows you to customize your sales approach to fit the unique situation of your clients.

Where are these prospects? Thanks to the Internet, you no longer have to be limited to demographic or region. You enjoy a global market for selling annuities. Really, the Internet can be one of your biggest informational resources. Start an annuity blog or website that you regularly update and adapt. This will help you get ranked in the search engines and develop more potential leads from all over the country.

Of course, that doesn’t rule out traditional marketing as well. Even in this digital age, fliers and mailers still have an impact, especially for the audience you are targeting. John McCain has never even sent an email, and that’s true of many of his generation. When you only rely on the Internet, you are cutting out an entire scope of market that may not yet be technology savvy, which is really a major chunk of the annuities market.

It may be helpful to contact a list broker for a list of people who have already purchased annuities. Quite likely, they’ll be interested in purchasing more, since they already have an egg to nest.

Establishing potential annuity clients is a daily part of the job, but its hard work. Your success in building a client base determines the very success of your career. The more people you have to target, the more annuities you’ll sell, enjoying the lucrative possibilities of an annuities marketing career.