Most insurance agents will all agree that their least favorite part of the job is finding new annuity prospects. As an agent you have the ideal potential client in mind, someone that has a prominent profession and is looking to diversify their retirement portfolio and provide themselves with that extra sense of security. But where can you find these exact types of prospects? Is there an easy way to get into touch with people that meet these criteria?
There are annuity programs out there that advertise that they can show you how to break into the physicians and lawyers market and to find ways to communicate with your targeted demographics. It is no secret that most agents would love to have exclusive access into these popular annuity prospects and demographics and to be able to deal with doctors and lawyers that are interested in purchasing annuities. This is where your top dollar commission checks will come from. If you are looking for ways to make sure that every lead counts for something, your must break into the top tier market.
Many agents also have the misconception that the top tier markets are the hardest to close the sale on even after you have their contact info. This is untrue. Lawyers and physicians might be extremely busy, but when it comes to planning for their financial futures they are very willing to spend an extended amount of time making sure that they have planned well. And keep in mind that these types of individuals are self employed so that the entire burden of their retirement planning rests upon their own shoulders. And doctors and lawyers have become accustomed to living at a certain expense level and they will want to maintain that throughout their retirement if possible.
When you are looking for annuity prospects, make sure that the program that you sell can assist you in getting into contact with the top tier of the type of prospects that you will want to get into contact with. This will be your best strategy. Would you rather spend all day chasing down dozens of leads that get you a few appointments, or finessing a few doctors and lawyers so that you land one annuity sale that is for a huge commission?
